It’s a great idea to have multiple levels of products and services for customers. When we understand how customers receive services from different levels, we can use this information to offer the right products and services to customers at the right price. Customer satisfaction and revenue go up. That’s a common business rule.
This can be seen as the core of Value Chain Management. Businesses can benefit by this approach.
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We all know Value Chain Management is very important. But it is so much more than just finding the most cost effective production lines.
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