Disrupter enterprises have the potential to disrupt the current status quo. These are innovative organizations that try to create greater value in the marketplace by manufacturing or developing new products, processes, and services. Innovation occurs when a company starts from scratch and builds on their existing competencies and then begins to develop a new business model. Some examples of Disrupters include the Information Technology Industry Association (ITIA), the Worldwide Web Consortium (WWW), the Linux Foundation, and the Evergreen Open Source community.
The mission of Disrupter enterprises is to provide services to market leaders so that they can develop new services and create products that bring new value to the marketplace. Here is how Disrupter principles can help you to study for your Disruptive Innovation Assessment.
o The value of Disruptive innovation is a challenge and responsibility. As a member of an enterprise that provides a disruptive innovation, you are responsible for maintaining the competitive advantage in your industry by continuously seeking ways to provide new solutions and enhance the performance of existing solutions that enhance customer service and market share.
o Disruptor enterprises must be able to recognize the value of their current knowledge, skills, and capabilities that they have acquired over time, which will also allow them to develop new skills and new solutions to current problems. In addition, the Disrupter enterprise needs to be able to communicate with customers in a way that is easy for customers to understand and respond to.
o A Disruptor enterprise must have a process for learning from its past mistakes and reviewing its strategy. This allows for the Disrupter enterprise to identify where they need to develop better solutions for current issues and difficulties. A learning process is also helpful for a Disrupter enterprise to re-train employees, to allow those who are not trained for new roles, and to have a means to build brand recognition.
o Disruptor enterprises must be able to have the ability to have continuous communication with their customers. These include customers, employees, shareholders, suppliers, customers, vendors, and other stakeholders. Customers who cannot be reached through traditional channels may become frustrated with the lack of attention and the disruption of the company’s focus.
o Disruptor enterprises must have the ability to be open to changes in their strategy and practice. In order to have the ability to adapt and change, a Disrupter enterprise must be committed to its culture, values, vision, and mission.
o Disruptor enterprises must be able to retain and attract talent. With today’s global economy and a growing global workforce, the Disrupter enterprise must be able to recruit skilled workers from around the world. It also requires the ability to retain those who are already working for the enterprise.
o Disruptor enterprises must have the ability to communicate effectively with customers. This includes seeking feedback from customers, speaking with customers, and developing a commitment to be responsive to customer needs. These are the basic principles of good customer service.
o Disruptor enterprises must be able to sustain their own growth. To sustain growth, a Disrupter enterprise must maintain its ability to adapt and implement initiatives into their own organization.
A Disrupter enterprise does more than provide innovative services. They create a positive impact on their industry, their clients, and the people who work within the enterprise.